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Zales “Balloons” Proposal Spot. Music from Lord Huron.

This holiday season, after a triumphant return to profitability in May 2013, Zales is launching its new Let Love Shine TV campaign and highlighting a new set of breakthrough musicians. In 2010, Zales helped launch The Black Keys to fame by using their music for a holiday TV spot. Alabama Shakes and Various Cruelties also enjoyed great success after partnering with Zales.

Zales’ 2013 holiday campaign will feature the talented artists band Lord Huron and their track ‘Ends of the earth’ . This creative work pairs this modern breakthrough artists (music or band) with modern love stories, encouraging the audience to “Let Love Shine” and consider Zales when gifting from the heart. Theis anthemic spots entitled “Balloons” headlines the Holiday campaign. “Balloons” highlights the jeweler’s proprietary “Celebration” bridal collection and showcases the brands expertise and standards in the industry.